By Faran Krentcil | 31 August 2019
NEW YORK POST — This past spring, you couldn’t miss her.
Commanding 4,000 square feet of premium Soho air space and wearing nothing [but] CK underwear, the indie rapper Chika gazed knowingly from Calvin Klein’s massive billboard — just like Kate Moss and Kendall Jenner before her.
But the 22-year-old musician’s proudly plus-size body type felt like a rebuke against the brand’s traditional muses and their famously skinny silhouettes.
The recent ad’s aftershocks included a feature in Time magazine, an InStyle interview and — thanks to a slew of Instagram tags — millions of digital impressions. But while Chika called her campaign coup a “happy surprise,” it was actually a deliberately canny move from Calvin Klein HQ. […]
That isn’t plus size, it’s morbidly obese and disgusting-looking as f***.
They won’t sell well in Asia.
Plus sizes use a lot of extra material. I can’t imagine how this could be a sustainable business “model”, no pun intended.