4 April 2017
BBC — German skincare brand Nivea has apologised and removed an advert that was deemed discriminatory.
The advert for its invisible deodorant range said “white is purity” across an image of a woman.
It was posted on the firm’s Facebook page, geographically aimed at its followers in the Middle East. Nivea accepted the post was “misleading”.
Many on social media complained the post was racist, but it was also widely-shared among alt-right users.