One in three people are boycotting brands over Israel’s war on Gaza, poll finds

Middle East Eye | June 15, 2024

More than one in three people say they are boycotting a brand viewed as supporting a side in Israel’s war on Gaza, with oil-rich Gulf states and large Muslim-majority countries leading the way.

The latest edition of an annual Trust Barometer report from public relations firm Edelman underscored how sharp divides over the war are causing consumers across the globe to take a stance with their wallets.

The survey polled 15,000 consumers across 15 countries, including France, Saudi Arabia, the UK and the US.

The poll didn’t say who respondents sided with in the war, but out of the top five countries listed as engaged on boycotting brands over Gaza, three are Muslim-majority nations: Saudi Arabia, the UAE and Indonesia. India also has a sizeable Muslim minority. Germany was the fifth country.



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