Here’s how much money you would’ve lost if you bought crypto during Matt Damon’s ‘Fortune Favors the Brave’ commercial

Broken representation of the Bitcoin virtual currency, placed on a monitor that displays stock graph and binary codes, are seen in this illustration picture, Dec. 21. PHOTO: Dado Ruvic/Reuters

The Matt Damon ‘Fortune Favors the Brave’ commercial has been viewed over 28 million times on Twitter and YouTube

By Weston Blasi | 12 May 2022

MARKET WATCH — Remember when Matt Damon told you, “Fortune favors the brave”?

Well, Twitter TWTR, -8.18% users do, and many of them are bringing up the viral ad, while prices for cryptocurrency like bitcoin BTCUSD, 2.46% and ether ETHUSD, 2.87% are slumping, and crypto exchange platforms like Coinbase COIN, -9.09% are losing billions in market cap.

The commercial, which debuted on October 28, 2021 and was replayed again during the Super Bowl, has now been viewed 9 million times on Twitter and over 17 million times on YouTube.

“I’ve never done an endorsement like this,” Damon, who is also a investor, said when the commercial debuted. He also told Bloomberg that he’s ready to “ride or die with the economy” — but he’s also not quitting his day job making movies.

Matt Damon and his representatives did not respond to MarketWatch’s request for comment on this story. […]

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