By Paul Kersey | 5 March 2021
THE UNZ REVIEW — When cereal goes 365 Black, you know the concept of Black-Run America (BRA) is no longer a joke.
Black History. Every Month.
Meet the new marketing campaign for Kellogg.
[Kellogg to launch Black History. Every Month. campaign, KAARG Marketplace Committee Chair, KelloggsBlog.com, February 21, 2021]:
February is Black History Month, and we are proud to have launched Kellogg’s Black History. Every Month. A Call for Food Justice in Black Communities campaign. According to the New York City-based food advocacy group, Just Food, “Food justice is the right to grow, sell, and eat healthy food with dignity.” This campaign will create a unique opportunity for Kellogg employees, brands, consumers, and partners to Honor Black food pioneers of our past, Elevate the modern-day heroes fighting for equitable food systems and Commit to supporting sustainable change.
How Kellogg is getting involved
Brands across our portfolio are supporting these efforts including Special K, Morning Star Farms, Kashi and Eggo. This program will honor the often-overlooked contributions of Black food heroes such as Fredrick McKinley-Jones, the inventor of the refrigerated truck, and Edna Lewis, chef, author, champion, and protector of Black Southern cooking. […]