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Why American Consumers Are About to be Blindsided by an Inflationary Shockwave

PHOTO: via Renegadetribune.com

By Tyler Durden |  2 November 2018

ZERO HEDGE — While unsuspecting U.S. consumers continue to expect low, sub-2% inflation according to the latest YTD low breakeven rate, little do they know they are about to be blindsided by a coming inflationary shock, according to a new WSJ report which notes that many U.S. consumer staple and industry-leading companies are either already in the process of raising prices, or have set concrete plans to do so in the very near future.

Once these price increases are passed through to consumers, it will likely mark the end to a long period of “low inflation” that the Fed has constantly leaned on as an excuse to keep rates low for nearly a decade.

Take Clorox for example, which is raising prices on everyday products like cat litter. Coca-Cola also reported higher prices for the past quarter. Mondelez International also plans to raise prices in North America next year according to an interview with its CEO on Monday. The food giant said that it is passing along rising costs, including ingredient and transportation costs, to consumers. […]

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