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The Meaning of Madonna’s ‘Madame X’ Persona and the Video ‘Medellín’

Madonna introduced her fans to a new persona named Madame X – a “secret agent who changes personalities”. We’ll look at the imagery surrounding Madame X and at the occult meaning of the video Medellín.

30 April 2019

VIGILANTE CITIZEN — In my article about the 2009 Video Music Awards, I dubbed Madonna the “grand priestess of the music industry”. And, ten years later, we can confidently say that Madonna lived up to that title. Indeed, throughout the years, Madonna’s act consistently put on display her position of power in the music industry, often acting as a “godmother” to new female superstars.

To exemplify this fact, most of her public appearances are imbued with a ritualistic and ceremonial dimension.

Madonna is well aware of the ritualistic meaning behind her performances. Prior to her 2012 Superbowl Half-Time performance, Madonna told Anderson Cooper:

“The Superbowl is kind of like the Holy of Holies in America. I’ll come at halfway of the “church experience” and I’m gonna have to deliver a sermon. It’ll have to be very impactful.”

And, yup, that performance was “impactful”. […]

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