Proctor & Gamble and their overrated ad agency Grey appear to be flushing their Gillette razor brand down the toilet, and it is not just us saying it. Forbes ran a editorial as well, describing the company’s latest ad as toxic. Have they determined that their prime remaining consumer base is solely cucks and pussy hatters? The razor brand has already seen its market share drop from 70% to 50% since 2010.
The 2-minute commercial starts out with images of remarkably troubled looking men as a narrator makes references to bullying, sexual harassment and toxic masculinity.
Seriously Gillette? It’s just razors and shaving cream, you fucking idiots! That’s it!
For those not familiar with the strange and offending “We Believe: The Best Men Can Be” ad, have a look. This abomination has 15.6 million views on YouTube and has been downvoted 778,000 to 377,000 times. Considering these frauds buy voting bots, it’s likely far worse than that. The marketplace can soon render its verdict, but I for one am done with this brand, an excellent boycott candidate.
The brand director for Gillette is one Pankaj Bhalla. A South Asian is going to lecture westerners about abusing women? You can’t make this stuff up.
The ad agency, Grey, is a usual suspect as well. In March 2017, Grey’s London office announced its rebranding as Valenstein & Fatt for 100 days to celebrate its Jewish founders and array of executives and to highlight prejudice in society. Proctor & Gamble has been Grey’s client since 1956.
Grey’s New York agency CEO is a Jewish whippersnapper, one Debby Reiner. It is unclear what disconnected echo-chamber rock she crawled out from under, but other brands she is flogging:
“From Ellen DeGeneres for CoverGirl to transgender model Tracey Norman for Clairol to our Gillette Ask Dad, Grey’s advertising has put these mega-brands front and center in pop culture conversation, driven their growth and been honored at Cannes.”
At the other end of the spectrum are ads from Harry’s and Dollar Shave. They are funny and work, especially the Harry’s ad about going up against “Big Razor.”
Best Gillette Parody Yet