By Lisa Bourne | 23 June 2017
LIFE SITE — Major toy and game companies are dropping all references to children’s genders in the promotion of their products.
Lego, Mattel and Hasbro have begun approaching the creation and marketing of their toys to appeal to both genders, according to Fortune. And likewise the companies have stopped dividing toy space into pink and blue aisles and ceased using boys or girls categories in reporting revenues.
The report said industry executives call it a sign of the times, with millennial parents in particular wanting to avoid having their children learn “stereotypical” gender behaviors.