Numerous elections have been called the first social media election, but this might truly be the first powered by trolling
By Andrew Griffin | 23 September 2016
The group came to mass attention when it emerged that they were being funded by Palmer Luckey, the maker of the Oculus Rift virtual realityheadset and Facebook employee. But it is just the latest example of what the group refers to explicitly as “shitposting” in the 2016 election – what might be the first Presidential vote decided in part by memes.
The group is called Nimble America and appears to have been founded precisely to “shitpost” – on the internet, where the phenomenon began, but also in real life.