Ratings for Left Wing Late Night Shows Are Collapsing, Ad Rates Are Down by Millions

Gateway Pundit | April 20, 2023

Late night hosts like Colbert and Kimmel were always liberals, but after the election of Trump in 2016, they really ripped their masks off and went full leftist.

Shows like the Tonight Show and the Late Show used to be entertainment shows for the enjoyment of the whole country, but now are purely political and always far left.

And now they’re paying for it.

From Variety (emphasis added):

In 2018, seven late night programs — NBC’s “Tonight” and “Late Night,” CBS’ “Late Show” and “Late Late Show,” ABC’s “Jimmy Kimmel Live,” Comedy Central’s “Daily Show” and NBC’s “Saturday Night Live” — drew more than $698 million in advertising in 2018, according to Vivvix, a tracker of ad spending. By 2022, that total came to $412.7 million — a drop of approximately 41% over five years. Fallon, Kimmel, Colbert and the others have all in recent years had to grapple not only with viewers moving to streaming, but with a coronavirus pandemic that forced their shows to embrace performances without a band and live audiences and absences due to infection…

As the election of President Donald Trump polarized the nation, some of late-night’s voices chose to lean into politics. The fragmentation of viewing and the trickier conversational terrain have hurt the programs, says Harrison. “There has been so much political news over the last six to eight years, and that has filtered into late night. When that becomes a large part of your program, in this environment, you are — by math — probably not appealing to half your potential audience,” he cautions. Meanwhile, as more viewers bypass linear TV, he says. “It’s difficult to discover these shows or promote them.”

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1 Comment on Ratings for Left Wing Late Night Shows Are Collapsing, Ad Rates Are Down by Millions

  1. The “clan” always has pro sports to keep the public’s minds numb. Even when it was exposed that their private collection agency, the IRS had gifted their “brothers” with tax exempt status they (the public) still scurries to buy tickets to watch people they have never met, get paid tens of millions while the Central Bank Clan paid zero taxes on billions… So, worries? Nah, the public’s still pleasantly ignorant and loving it.

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