Daily Mail | April 8, 2023
Big brands pushing woke advertising on their customers are being graded by a major LGBTQ lobbying group that keeps close tabs on their level of equality, publishing their scores to keep them in competition with their rivals.
Corporations including Nike and Anheuser-Busch feature LGBTQ public figures – most notably trans star Dyland Mulvaney – avoid losing crucial ‘credit score’ points that could ruin their bottom lines.
Lucrative deals and ideological advertising campaigns all play into a business’ ‘Corporate Equality Index’, a ranking overseen by the Human Rights Campaign.
The HRC, the most powerful LGBTQ+ political lobbying group in the world, compiles woke scorecards based on corporate box ticking.
Businesses that meet the criteria and earn a maximum of 100 index points are awarded with a ‘Best Place to Work for LGBTQ Equality’ title – which 15 of the top 20 Fortune ranked corporations achieved, according to the HRC.
Among the top corporations to receive a CEI score of 100 in 2022 were Walmart, Amazon, Apple and Google.