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Google Stumbles, DuckDuckGo Surges

PHOTO: Wired/Nicolas Tavernier/REA/Redux

By Didi Rankovic | 26 July 2019

RECLAIM THE NET — DuckDuckGo was the only major US search engine that experienced growth in the second quarter of 2019.

That’s according to the latest Merkle Digital Marketing report, quoted by Search Engine Journal.

DuckDuckGo places emphasis on user privacy, billing itself as the search engine that doesn’t track users, in other words – doesn’t collect or sell their personal data to third parties.

Standing in stark contrast to what dominant tech companies are doing – above all Google and its search business – this model seems to be gaining traction, as the Merkle report puts DuckDuckGo’s Q2 organic search visit growth at 49 percent across platforms. […]

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