Nike stock has undergone an epic collapse. This is being attributed to leftist wokeism and messing with it’s retail distribution network. And too much reliance on social media.
In 2020, Nike’s CEO cut off hundreds of the stores that sold its shoes. Selling direct earned 50% margins instead of the 35% wholesale paid, and the spreadsheet said the retailers needed Nike more than Nike needed them.
The stores still had shelves to fill.
They filled them… https://t.co/nwDdwNld3N
— Aakash Gupta (@aakashgupta) September 6, 2026
Nike being taken out of the S&P 500 due to its plummeting sales is yet another example of go woke and go broke. Let us not forget that Nike publicly backed athletes kneeling for the national anthem and later made Colin Kaepernick a centerpiece of a major campaign.
Nike stock down 55.1% since this photo taken pic.twitter.com/Gwxpihcot9
— Douglass Mackey (@douglassmackey) August 18, 2026
How do you absolutely destroy a brand? pic.twitter.com/jKAjEc66kX
— C3 (@C_3C_3) September 6, 2026
A Nike ad in it’s heyday.
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