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The Bud Light boycott is just the beginning

Spiked | May 3, 2023

What to make of the Bud Light boycott? What was a few weeks ago dismissed as a conservative tantrum that would go nowhere and soon calm down has turned out to be the most successful consumer boycott of recent years. And in our culture-warring era, in which even booze and ice-cream brands feel compelled to lecture the rest of us about how to think and live, that really is saying something.

If you missed all this – or if, like me, you have been boycotting Bud Light for years on purely flavour and percentage grounds – then let me fill you in.

On 1 April, America’s formerly beloved watery beer brand unveiled a new ambassador: transgender TikTok influencer Dylan Mulvaney. As part of a ‘March Madness’ promotion, Mulvaney was given a ton of money and a personalised Bud Light can in exchange for a short promotional social-media video, sporting his trademark ditsy shtick.

The backlash was swift. Prominent anti-wokesters called for a boycott as reports began to surface of punters snubbing Bud Light en masse. Naturally, the great and good dismissed all this as a big, fat nothingburger. Until now.

According to trade figures, Bud Light’s sales outside of hospitality venues fell by a whopping 26 per cent in the week ending 22 April, compared with the same week last year. Meanwhile, sales of rival brands Coors Light and Miller Lite have mysteriously shot up.


1 Comment on The Bud Light boycott is just the beginning

  1. Your are doing a good job reporting things that need to be reported that aren’t being reported. Can you report on the Biden administration with their DOJ needs to be arrested and go to jail for their treasonous activities that no one seems to know how to stop them. Well put this idea in everyone’s heads—-arrest them all and stop this madness!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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